In English, We are learning about persuasive writing and currently learning about the three persuasive writing techniques. Pathos, Ethos and Logos. We are doing this to enhance our persuasive writing so that we can appeal to the audience more.
We are learning about Pathos, which translates suffering, experience or emotion from greek is a technique that is used to convince an audience through emotions. It is used to persuade the person to feel emphatic, making you feel emotions. For instance, an animal or a child is usually in posters or ads to make the audience feel emphatic. An example of this is in this poster. They used a child so that it'll have more impact. Just looking at this poster makes you think who in their right mind would give a child smoking but then if you read it further into it's a go vegan type of ad. They've used a child to show that eating meat is as bad as smoking and how you shouldn't feed a child meat.
( I don't agree with this though)
Ethos, which translates to custom or character from greek, it is a type of writing that the writer uses where they credit themselves so the audience/customer can trust that the product or what they're trying to persuade can be trusted. It is used to convince the audience through authority and credibility. For instance, if a writer says that they've been writing for years, you'd assume that they're a really good writer and you might even consider buying one of their books. An example of the use of Ethos is in this ad where they've put " #1 band recommended by dentists" which shows us that dentists - the people who are the ones who diagnose and treat people who have oral problems- approve of this which means people would buy this as professionals put trust in this product.
Logos, which means logic. This is where statistics, data, facts, numbers and etc. is used. It is used in persuading the audience with logic and reason to appeal to them. For instance, in food ads, they'd put the amount of fat, carbs or sugar which are usually very low which makes the audience want to buy the product as they'd think they won't gain as much weight. Another example of Logos is this poster, They've used the new features of the product to appeal to the audience and to show how it is better than all the other phones. The use of numbers is very effective too.
